Case study

National Retailer Omnichannel Acceleration

Online and in-store experiences were inconsistent, resulting in low conversion and fragmented customer data.

Retail & E-commerce Client: Retail Group

Challenge

Online and in-store experiences were inconsistent, resulting in low conversion and fragmented customer data.

Solution

SonicOpe delivered a unified commerce experience, integrated marketing automation, and implemented performance analytics for merchandising teams.

Results

  • 28% increase in online conversion
  • Improved repeat purchase rate by 19%
  • Real-time visibility across inventory and campaigns

Deliverables

  • Unified commerce platform
  • Marketing automation flows
  • Analytics and attribution dashboards

Engagement focus

Governed execution

SonicOpe leads delivery with measurable KPIs, stakeholder governance, and clear accountability.

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Gallery

Engagement snapshots

Representative artifacts and operational views delivered during the engagement.

Customer journey analytics overview

Omnichannel merchandising dashboard

Optimized product discovery experience

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